Include high-resolution screenshots of your app. This helps in showing visitors what they are in for, rather than just telling them. Visual content always has a lasting impact. While blog posts have their own merits, in terms of details and technical descriptions, videos help in encouraging those who want demonstrations. Make a demo video about your app.
This is particularly helpful in encouraging downloads of premium apps. This is because it reduces the perceived risk of the investment and helps in resolving conflicts.
Every touch point can be the point where visitors are convinced about downloading your app. Add appropriate call-to-actions in all your content so that they can download your app directly from the touch point. Do so in your social media communications, banner ads, and website pages.
Keep in mind that you need to close a deal when the interest in the product is at a peak. And strategically placed call-to-action buttons are an excellent way of doing so. This idea will work specifically if your app requires a subscription fee. Of course, they do! You just need to reduce the risk involved by offering trial runs or money back guarantees for a specified time. Make sure to provide a tutorial as well at the start.
Together, this ensures that customers download your app to give it a try. Once they are in, it is the job of your app development team to retain them. Display ads, banner ads, PPC campaigns.
Digital marketing can do wonders for any company, especially one whose product is online as well. While content marketing, through videos and blog posts will help you get downloads in the long-run, short-term success can be guaranteed by paid digital campaigns.
This way, your app gets promoted to the right people at the right time, thereby encouraging downloads. If you can get enough people to talk about your app, downloads will automatically increase. Encourage current users to leave feedback on various web platforms.
This way, when web visitors peruse the positive reviews of your app by enough people, they might be tempted to give it a try. Google Play. The sections below highlight some of the alternatives for distributing your apps. Distributing your apps by email A quick and easy way to release your apps is to send them to users by email. Distributing through a website If you don't want to release your apps on a marketplace such as Google Play, you can make them available for download on your website or server, including on a private or enterprise server.
User opt-in for installing unknown apps Android protects users from inadvertent download and install of unknown apps , or apps from sources other than Google Play, which is trusted. The opt-in process depends on the version of Android running on the user's device: Figure 1 : The Install unknown apps system settings screen, where users grant permission for a particular source to install unknown apps.
On devices running Android 8. On devices running Android 7. The Android operating system has a lot of functionality.
Especially when it comes to installing applications. Another common reason is that the developer saves money using third-party app stores. After all, Google obtains a big chunk of commissions and other expenses, partially because of its dominance in the operating system.
Regardless, there is still a risk whenever you install an app outside of Google Play. Downloading an app from places other than Google Play is referenced as sideloading. Recently, interest in sideloading rose again with the global popularity of the game Fortnite. The game is available for Android, but you need to download it from the official website instead of the Play Store.
Rating: 4. Last updated on September 3, Leave a Comment 0 Comment. Please input your name! Please input a valid email address! Please input review content! Submit Cancel Reply. Free Trial Apowersoft Unlimited. Follow us on Facebook.
0コメント